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Category Archives: Blog

What You Need to Know About the American Walnut Species for Hardwood Floors

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It can be difficult to decide on the right engineered hardwood floors for your residential or commercial space. We specialize in American Walnut species and French White Oak species because they’re beautiful, durable, and strong. Yet unless you’re working with an interior designer or a very particular client, you’ll consider many factors. What is the […]

How to Protect Your Hardwood Floors from Dry Winter Weather

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We’ve discussed the risks of too much humidity for hardwood floors, but what about too much dryness? Dry winter weather and overly dry interiors can affect the foundations of our homes — and our health — in many ways. Now here’s how to keep it from damaging your flooring (without having to turn off the […]

Engineered Wide Plank White Oak Flooring in Every Custom Color, to Fit Your Style

wide plank white oak flooring

This is exactly what we specialize in: engineered wide plank white oak flooring designed to suit you and your property. European White Oak — or, as some would say, French White Oak — is increasingly popular. Wide plank hardwood has become a favorite among Chicago IL interior designers and builders. You know you want engineered, […]

PurezaWood vs. Other “Luxury” Engineered Hardwood Flooring Brands

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When clients come to visit our private PurezaWood showroom, they often bring along samples from other luxury engineered hardwood brands. While we work with many contractors, builders, and designers, many buyers don’t yet know some specific details to look for. So we always appreciate the chance to share information about what makes a quality engineered […]

Our Best Custom Color Engineered Hardwood Flooring in 2017

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In 2017, we heard a staggering number of our clients requesting custom color finishes. It’s a big world of hardwood out there. You want your floors to stand out among them. Engineered hardwood flooring is becoming the industry standard, above the likes of solid and laminate (which, really, isn’t even hardwood). But a simple grey […]

Caring for Your Engineered Hardwood Floor: Preventing Cracks and “Checking”

checking cracking cracks hardwood flooring

When working with a new client, we always want to go over the best hardwood maintenance conditions and practices. Checking — including cracks — and cupping are preventable! Caring for your hardwood will prolong its life and beauty.

Why Our Japanese Agricultural Standard Certification Matters

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The Japanese government gives official JAS certification to foods and manufactured products that meet their high standards. PurezaWood engineered hardwood flooring holds this certification. Here we’ll explain what that means, how our competitors compare, and why it should be a factor in your hardwood decision.

Giving Yourself the Gift of a Stress-Free Holiday Season

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The holiday season is beautifully full of festivities, but it can also inspire a remarkable amount of stress. Stress that’s worth remarking on, frankly, to coworkers and significant others as soon as early as Halloween.

Refinishing Your Hardwood: What’s the Difference Between Solid and Engineered?

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Your solid hardwood floor may be a “solid” piece of wood, but it probably won’t last as long as you think (or have been told) that it will.

Why You Should Choose Grey Hardwood Flooring

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Not only is grey hardwood flooring on trend these days, it’s a proven classic. From upscale retail shops to your cool friend’s fresh modern kitchen, you’ve probably seen it around a lot lately.