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Common Mistakes That Damage & Shorten the Life of Your Hardwood Floors

We work directly with many of our clients, so we want to steer you in the right direction when it comes to maintenance. We hope to help them prevent damage and make the most of their investment in wide plank engineered hardwood flooring. Here are our top tips to prolong the life of your beautiful new floors. Continue reading “Common Mistakes That Damage & Shorten the Life of Your Hardwood Floors”

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What You Should Know before You Start Shopping for Hardwood Flooring

The fun part’s in the species and custom color you choose — there’s no doubt about that. But there are a number of things to keep in mind when you’re getting ready to buy hardwood flooring. Home renovations aren’t easy, and we often get our hopes up. Unless you’re working directly with an architect, a builder, or an interior designer, here’s how you can stay savvy about the process. Because this shouldn’t be hard, and it should be fun. Because you want to enjoy your beautiful new home. Continue reading “What You Should Know before You Start Shopping for Hardwood Flooring”

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Caring for Your Engineered Hardwood Floor: Acclimation and the Installation Process

nwfa,certified,professional,wood flooring,chicagoAs a member of the National Wood Flooring Association (NWFA), we at PurezaWood carefully follow news from the hardwood industry. This includes staying up to date with all the best practices for installation of hardwood flooring and ensuring that our customers have been provided with the same information.

The installation process has many complicated steps; we highly recommend choosing a NWFA-certified professional engineered hardwood installer. But we also want you, as our customer, to know what you’re getting into. Today we’re talking about the acclimation process. Caring for your flooring (from the ground, up!) allows it a much longer life. Continue reading “Caring for Your Engineered Hardwood Floor: Acclimation and the Installation Process”

french white oak flooring

The Versatility of French White Oak Flooring in Your Home & Commercial Design

The beauty of owning our own hardwood factory and working directly with residential and commercial clients is in the creative process. In particular, we continue to be inspired by the ways clients choose to use our French White Oak flooring in their homes and businesses. We see innovation in interior design every day of the week.  Continue reading “The Versatility of French White Oak Flooring in Your Home & Commercial Design”

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Choosing the Best Flooring for Your Home When You Have Children & Pets

White oak — and specifically European White Oak — is a great choice for any home. Our engineered wide plank oak hardwood flooring is not only visually beautiful, but strong and durable. This matters when you have children or pets (or both!) at home. You don’t have to sacrifice quality floors because you think they’ll be ruined. Here’s how to choose the best type of hardwood flooring to fit your needs.

Continue reading “Choosing the Best Flooring for Your Home When You Have Children & Pets”

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What You Need to Know About the American Walnut Species for Hardwood Floors

It can be difficult to decide on the right engineered hardwood floors for your residential or commercial space. We specialize in American Walnut species and French White Oak species because they’re beautiful, durable, and strong. Yet unless you’re working with an interior designer or a very particular client, you’ll consider many factors. What is the style of the rest of your space? What are your goals for the space? And finally but perhaps most importantly: what does your budget allow?  Continue reading “What You Need to Know About the American Walnut Species for Hardwood Floors”