wide plank white oak flooring

This is exactly what we specialize in: engineered wide plank white oak flooring designed to suit you and your property. European White Oak — or, as some would say, French White Oak — is increasingly popular. Wide plank hardwood has become a favorite among Chicago IL interior designers and builders. You know you want engineered, and you know you want your space to feel unique.  Continue reading “Engineered Wide Plank White Oak Flooring in Every Custom Color, to Fit Your Style”

luxury hardwood flooring comparison purezawood

When clients come to visit our private PurezaWood showroom, they often bring along samples from other luxury engineered hardwood brands. While we work with many contractors, builders, and designers, many buyers don’t yet know some specific details to look for. So we always appreciate the chance to share information about what makes a quality engineered hardwood product. Continue reading “PurezaWood vs. Other “Luxury” Engineered Hardwood Flooring Brands”

custom color engineered hardwood floor grey

In 2017, we heard a staggering number of our clients requesting custom color finishes. It’s a big world of hardwood out there. You want your floors to stand out among them. Engineered hardwood flooring is becoming the industry standard, above the likes of solid and laminate (which, really, isn’t even hardwood). But a simple grey or rustic “unfinished” look can make a very bold statement indeed.

Continue reading “Our Best Custom Color Engineered Hardwood Flooring in 2017”