When clients come to visit our private PurezaWood showroom, they often bring along samples from other luxury engineered hardwood brands. While we work with many contractors, builders, and designers, many buyers don’t yet know some specific details to look for. So we always appreciate the chance to share information about what makes a quality engineered hardwood product. Continue reading “PurezaWood vs. Other “Luxury” Engineered Hardwood Flooring Brands”
In 2017, we heard a staggering number of our clients requesting custom color finishes. It’s a big world of hardwood out there. You want your floors to stand out among them. Engineered hardwood flooring is becoming the industry standard, above the likes of solid and laminate (which, really, isn’t even hardwood). But a simple grey or rustic “unfinished” look can make a very bold statement indeed.
When working with a new client, we always want to go over the best hardwood maintenance conditions and practices. Checking — including cracks — and cupping are preventable! Caring for your hardwood will prolong its life and beauty. Continue reading “Caring for Your Engineered Hardwood Floor: Preventing Cracks and “Checking””
The Japanese government gives official JAS certification to foods and manufactured products that meet their high standards. PurezaWood engineered hardwood flooring holds this certification. Here we’ll explain what that means, how our competitors compare, and why it should be a factor in your hardwood decision.
The holiday season is beautifully full of festivities, but it can also inspire a remarkable amount of stress. Stress that’s worth remarking on, frankly, to coworkers and significant others as soon as early as Halloween.
Your solid hardwood floor may be a “solid” piece of wood, but it probably won’t last as long as you think (or have been told) that it will.
Not only is grey hardwood flooring on trend these days, it’s a proven classic. From upscale retail shops to your cool friend’s fresh modern kitchen, you’ve probably seen it around a lot lately. Continue reading “Why You Should Choose Grey Hardwood Flooring”
Whether you’re remodeling your whole kitchen or just doing some renovation, engineered hardwood flooring lets you lay a lasting foundation for the space. Wide plank engineered hardwood should be at the top of your list.
Choose something that will last. Continue reading “Best Hardwood Flooring to Update Your Kitchen”
DIY-savvy clients aren’t the only ones bringing us exciting new hardwood projects. We love working with Chicago interior designers as well as contractors, builders, and other local manufacturers, in order to bring our shared clients’ dreams to life. Here are just a few of our favorite Chicago designers and design firms whose work tends to feature beautiful hardwood.
Continue reading “5 of Our Favorite Chicago Interior Designers”
Your hardwood flooring can make a big statement. While you’re choosing engineered hardwood for its quality and longevity, everything else is a matter of style. Designing your home is supposed to be fun. It reflects you, your family, or your business! Here are some wide plank hardwood floors — in walnut and European white oak — that might inspire you. You’re building character. Continue reading “Wide Plank Hardwood Floors Inspiration”