This Is What Top-Of-The-Line Precision Looks Like

Precision starts with design. All PurezaWood engineered hardwood flooring is custom — from the cut to the color to the details. What do you need? We’ll make it happen. Whether that’s hand-scraped for a traditional look, or a posh but minimalist grey oil finish, or a “white wash,” or anything in between.

Here, we have a sample of our wide plank European White Oak from a custom order. The pale French oil finish offers the plank a rustic country-style aesthetic that will complete any classic American home. And if you look closely, you can see the very delicate bevel work at the edges of the plank. “Bevel” (also called “micro-bevel,” depending on the chosen effect) refers to the cut at the edges of the plank.

bevel edge engineered hardwood flooring

Follow the grain. This is micro bevel at its best. It’s just the slightest diagonal cut. This lends distinctive texture to the finished flooring design, and it will add depth to any room.

For comparison, the hardwood flooring in the background features no bevel at all. It’s a nearly seamless floor — precision and quality all the same, but of a completely different aesthetic. Under the right conditions and with proper maintenance, care, and installation, the buyer shouldn’t see any cracking or gapping problems.

Our engineered American Walnut and European White Oak hardwood are precision at its best.

american walnut species engineered hardwood flooring chicago

We use top-of-the-line machinery to cut our products.

You can ruin beautiful lumber if it’s cut improperly. We use German brand Homag in our factory — and the precision they provide is unparalleled. See for yourself.

Engineered to perfection. Here is what premium hardwood flooring looks like.

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Custom Stair Nosing (SQUARE EDGE)

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