What makes PurezaWood unique? Our clients and customers would be the first to say that we stress quality. And this doesn’t always come with a steep pricetag, either. Let’s compare a piece of “luxury” wide plank engineered hardwood from another brand with PurezaWood.
You’re probably being over-charged for a sub-par product.
We recently received a sample of a competitor’s engineered wide plank hardwood. The wear layer is made of walnut — which we also carry — and we were shocked by the low quality and price point of this product. Our own American Walnut is between $3-4.50/square foot, and it looks much different. Please note that we blurred out their brand name and details.
Here’s what the other company’s sample looks like:
The most important photo here is the third image, the cross-section of the sample. The pale wood is the plywood “engineered” component, which is what stabilizes engineered hardwood (unlike solid). Tiny pieces of low-end plywood are sandwiched in the middle. The bottom board appears whole, perhaps to give the illusion of a sound piece of flooring. But it’s not.
A high-quality engineered hardwood — especially wide plank — needs quality, whole pieces of plywood to support the integrity of the wear layer and the overall panel.
Is that really worth $10-13/square foot, even at 5″-wide? We don’t think so. Our walnut is 5″-wide, and starts at a very reasonably $3.
So, that sample represents the other guys. Let’s talk about what you should be looking for instead.
Here’s our PurezaWood American Walnut product:
Nine separate layers of Russian Baltic Birch plywood secure the longevity of this wide plank. The competitor’s product is hardly better than a piece of “solid” hardwood, relatively. More layers of plywood mean a sturdier foundation. Thicker pieces aren’t going to help you so much. More layers create more tension within the plank, which alleviates the chances of your run-of-the-mill cupping and humidity problems associated with solid hardwood.
What is your hardwood worth? Is it worth the trouble of replacement? What are you really getting?