Why Choose Hardwood Flooring?

Many Chicago homeowners are turning to hardwood flooring to furnish their homes, leaving some people wondering, “What’s the big deal?” Hardwood flooring is known for exuding luxury and providing homeowners with a long-lasting and timeless look, but is it really all it’s cracked up to be? Here at PurezaWood we’re clearly a little biased, but we want you to understand why hardwood flooring is truly the best decision that you can make for your family and your home.

Easy Maintenance

Spilling a glass of wine on your carpet? Disaster. Spilling a glass of wine on your hardwood floor? A mild inconvenience. Sweeping and mopping your hardwood floors will virtually provide you with all of the cleaning and maintenance that your hardwood floors need. Area rugs and floor protectors can give you an extra buffer against pets, while installing curtains can protect you from any discoloration from UV rays. Deep scratches or gouges can be removed with a refinishing, and general wear and tear only improves the character of a more rustic hardwood.


Hardwood floors are not only easy to take care of, but they’re also easy to repair. It takes a great deal of effort to do any serious damage to hardwood flooring, but there’s no need to panic when the dreaded split board occurs. Experienced hardwood flooring installers and repairmen can easily replace damaged hardwood and match it to the original flooring. With the correct care, solid-wood floors have been known to last for over 100 years; some of the most historic buildings in the United States still boast their original hardwood flooring!


Because hardwood flooring can stand the test of time, it can also increase the value of your home. Should you choose to resell your home, it’s likely that the added attribute of hardwood flooring will have increased the value enough to match or exceed the cost of purchasing and installing your hardwood flooring.


We all like a little variety in our lives, and it doesn’t get any better than hardwood flooring. With a wide selection of species, styles, and finishes to choose from, you’ll be sure to find the perfect design to match your home. Looking for something a little rustic? Try wide plank flooring – it has become a favorite of Chicago homeowners.

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