Since PurezaWood owns our own factory and we manufacture the wood ourselves, you don’t have to deal with price increases from retailers. Instead of purchasing from another company where there’s price increases every time the wood changes hands (from the manufacturer to the brand, from the brand to the distributor, and from the distributor to you), you’ll be buying the wood directly from the manufacturer. You’ll be getting the best possible price for a high quality product.
We own our factory
Owning our factory means we can be hands-on with our product. We can choose which raw materials to buy and use. This way, we can choose only the most high-quality materials. We can also choose how to process our wood and how the flooring gets made. By being hands-on every step of the way, we can assure you that we have premium engineered hardwood flooring of unparalleled quality at our price point.
Because we own our factory, we can ensure the quality of our lumber and guarantee you’ll get your desired grading. If you want standard grading, select grading, or somewhere in between, we can accommodate your request. We check each order to make sure you’re getting exactly what you asked for.
We also check with all of our lumber sources to make sure they’re giving us (and you!) genuine European French White Oak instead of Eastern European Oak. For many reasons, we prefer using European French White Oak. Other companies can’t guarantee you’re getting French Oak because the wood goes through so many steps before it gets to them. We have the unique ability to check with all of our sources and use only certified lumber.
European French White Oak
European French White Oak is the only option for those who want the best floors. Our engineered European French White Oak is unparalleled in quality, strength, and beauty. The solid European French White Oak wear layer gives you the option to refinish in the future as well. This elegant hardwood will illuminate any space and make your house a home.
We use high grade European French White Oak logs directly from forests in France. Many companies say they have French Oak, but since they’re not the ones choosing the wood themselves, they can’t actually guarantee it.
Why is this important? White Oak from regions like France and Germany has high tannin levels, which allows it to absorb color better than other types of wood. Because of these tannins, your engineered hardwood flooring will have richer, more beautiful colors. Other types of wood, including Eastern European Oak and American Oak, have lower tannin levels and don’t hold color as well. Other hardwood flooring companies who don’t have control over their factories often end up selling Eastern European White Oak without realizing it isn’t genuine European French White Oak.
100% Russian Baltic Birch
The quality of our wood goes deeper than just the wear layer. We buy the best possible quality Russian Baltic Birch from an accredited factory in Russia. This is the strongest plywood available, and it creates more durable engineered hardwood flooring.
Because of this, your floor will be more resistant to humidity and weather changes. As the temperature in your home fluctuates, your wood floor will expand and contract. The multiple layers of plywood help keep your floors in place and less likely to react to the temperature.
You can learn more about our plywood on this page
We wanted to use materials that would hold up to every day wear and tear, and that includes the glue. The Japanese glue we use was hand-selected for its strength. It is the safest, most durable glue on the market and is CARB II certified.
This glue is also Weather and Boil Proof (WBP), which means it creates a water resistant bond with the layers of plywood. There are several categories of water-resistant glues, but WBP glue is the most durable. It is tested by being submerged in boiling water for 24-72 hours. If the plywood layers don’t delaminate (split apart) during that time, the glue is labeled WBP. When plywood layers use WBP glue as an adhesive, the layers will resist breaking apart due to humidity for a longer period of time (when compared to other glues). This results in stronger plywood and more resilient flooring.
7 layers of German or Belgian finishes
Since we own our own factory, we can guarantee the quality of the finishes we use. We only use finishes that aren’t harmful to the environment or your health, which is why all of our finishes are VOC 2010 compliant. Think about it: you’ll be around these floors every day. Why would you want something in your home that could have negative effects on your health?
At PurezaWood, we use 7 layers of finish on our flooring. This creates a durable, long-lasting finish inseparable from the wood. And because your flooring is finished seven times to make it look perfect, it will also be more resistant to daily wear and tear.
It is important to note that even though we use several layers of finish, this method does not prevent you from refinishing your floors in the future. You can still refinish them multiple times depending on the thickness of your wear layer.
Homag machinery from Germany
Our German-made machinery is as precise as it gets, and we use it to cut the tongue and groove into the wood planks. Precision is key for this, since you want a tight fit between planks. Without this tight fit, your flooring could have problems, such as gaps in between planks, which wouldn’t look good. Or it could be uneven, which is a much more serious problem. Our precision machinery prevents these issues.
Always custom made
PurezaWood premium engineered hardwood flooring is always custom made for you. You choose the specifications for your floor and then we’ll create it for you. This gives you the control. Design your floors to fit your vision, so they’re exactly what you want in your home. Choose your flooring’s wear layer, color, width, length, and more.
Because we are the manufacturers, we can custom make any design in any color. We know everyone has different tastes and desires for their home, which is why we also offer color matching. If we don’t have the color you want, or if you see a color you love somewhere else, just bring us a sample and we can match it! And if you want custom designs, we can do that too. Your flooring should reflect who you are, and we can make that happen.
We can make flooring in any quantity, so you can order as much or as little as you need.