Retail Store vs PurezaWood

Direct pricing

Since PurezaWood owns our own factory and we manufacture the wood ourselves, you don’t have to deal with price increases from retailers. Instead of purchasing from another company where there’s price increases every time the wood changes hands (from the manufacturer to the brand, from the brand to the distributor, and from the distributor to you), you’ll be buying the wood directly from the manufacturer. You’ll be getting the best possible price for a high quality product.

We own our factory

Owning our factory means we can be hands-on with our product. We can choose which raw materials to buy and use. This way, we can choose only the most high-quality materials. We can also choose how to process our wood and how the flooring gets made. By being hands-on every step of the way, we can assure you that we have premium engineered hardwood flooring of unparalleled quality at our price point.

Quality control

Because we own our factory, we can ensure the quality of our lumber and guarantee you’ll get your desired grading. If you want standard grading, select grading, or somewhere in between, we can accommodate your request. We check each order to make sure you’re getting exactly what you asked for. 

We also check with all of our lumber sources to make sure they’re giving us (and you!) genuine European French White Oak instead of Eastern European Oak. For many reasons, we prefer using European French White Oak. Other companies can’t guarantee you’re getting French Oak because the wood goes through so many steps before it gets to them. We have the unique ability to check with all of our sources and use only certified lumber. 

European French White Oak

European French White Oak is the only option for those who want the best floors. Our engineered European French White Oak is unparalleled in quality, strength, and beauty. The solid European French White Oak wear layer gives you the option to refinish in the future as well. This elegant hardwood will illuminate any space and make your house a home.

We use high grade European French White Oak logs directly from forests in France. Many companies say they have French Oak, but since they’re not the ones choosing the wood themselves, they can’t actually guarantee it.

Ask us for our certificate of origin to prove the authenticity of our European French White Oak

Why is this important? White Oak from regions like France and Germany has high tannin levels, which allows it to absorb color better than other types of wood. Because of these tannins, your engineered hardwood flooring will have richer, more beautiful colors. Other types of wood, including Eastern European Oak and American Oak, have lower tannin levels and don’t hold color as well. Other hardwood flooring companies who don’t have control over their factories often end up selling Eastern European White Oak without realizing it isn’t genuine European French White Oak.

Learn more about our European French White Oak

100% Russian Baltic Birch

The quality of our wood goes deeper than just the wear layer. We buy the best possible quality Russian Baltic Birch from an accredited factory in Russia. This is the strongest plywood available, and it creates more durable engineered hardwood flooring.

Because of this, your floor will be more resistant to humidity and weather changes. As the temperature in your home fluctuates, your wood floor will expand and contract. The multiple layers of plywood help keep your floors in place and less likely to react to the temperature.

You can learn more about our plywood on this page

Japanese Glue

We wanted to use materials that would hold up to every day wear and tear, and that includes the glue. The Japanese glue we use was hand-selected for its strength. It is the safest, most durable glue on the market and is CARB II certified.

This glue is also Water Boil Proof, which means it creates a water resistant bond with the layers of plywood, ultimately creating a more durable plywood. Because of this, the glue we use can be exposed to water for a longer time than other glues before separating.

7 layers of German or Belgian finishes

Since we own our own factory, we can guarantee the quality of the finishes we use. We only use finishes that aren’t harmful to the environment or your health, which is why all of our finishes are VOC 2010 compliant. Think about it: you’ll be around these floors every day. Why would you want something in your home that could have negative effects on your health? 

At PurezaWood, we use 7 layers of finish on our flooring. This creates a durable, long-lasting finish inseparable from the wood. And because your flooring is finished seven times to make it look perfect, it will also be more resistant to daily wear and tear.

It is important to note that even though we use several layers of finish, this method does not prevent you from refinishing your floors in the future. You can still refinish them multiple times depending on the thickness of your wear layer.

Homag machinery from Germany

Our German-made machinery is as precise as it gets, and we use it to cut the tongue and groove into the wood planks. Precision is key for this, since you want a tight fit between planks. Without this tight fit, your flooring could have problems, such as gaps in between planks, which wouldn’t look good. Or it could be uneven, which is a much more serious problem. Our precision machinery prevents these issues.

Always custom made

PurezaWood premium engineered hardwood flooring is always custom made for you. You choose the specifications for your floor and then we’ll create it for you. This gives you the control. Design your floors to fit your vision, so they’re exactly what you want in your home. Choose your flooring’s wear layer, color, width, length, and more.

Because we are the manufacturers, we can custom make any design in any color. We know everyone has different tastes and desires for their home, which is why we also offer color matching. If we don’t have the color you want, or if you see a color you love somewhere else, just bring us a sample and we can match it! And if you want custom designs, we can do that too. Your flooring should reflect who you are, and we can make that happen.

We can make flooring in any quantity, so you can order as much or as little as you need.

If you invest money in new flooring, would you settle for anything less than perfect? Neither would we. That’s why we select each piece of our flooring with care: to ensure that your product is the highest possible quality at our direct price point.

Customize your hardwood floor now